30 Best Bots for Marketers in 2023

That’s how you turn the potential of chatbot for marketing into real-world success. This adds a layer of interactive fun to wine shopping and educates the customers, helping them make informed purchases they’re likely to enjoy. The chatbot thus acts as both a sommelier and a sales assistant, enhancing the customer experience and increasing sales. This way, the recommendations will be more personal and accurate. You will also be able to collect some data on the potential customers that you can use later to promote your products and services. Let your potential customers know that a real person is just a click away.

Essentially, the Babylon’s bot streamlines their customer service so patients can get the care they need faster. If BB can’t answer a question, the bot will connect you with a live agent. The chatbot also offers emoji direction services, which give travelers information based on their location.

ChatKwik is a conversational marketing software that works with Slack to keep customer conversations organized to serve your customers better. The Slack integration lets you directly chat with customers in your Slack channel. The Slack integration lets you automate messages to your team regarding your customer experience. Autopilot is an app that allows you to personalize and automate your customer experience, giving you more time to focus on other aspects of business without sacrificing customer satisfaction. Surveybot is a marketing tool for creating and distributing fun, informal surveys to your customers and audience. Dashbot.io is a bot analytics platform that helps bot developers increase user engagement.

Users can continue editing the copy using the built-in editor and shape it according to the AI’s suggestions. It also allows for integration with other third-party tools and platforms to improve your cold email outreach process. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach. Whether you’re looking to explain car features, introduce your company, or even create a pitch, DeepBrain AI Studios has a solution tailored for you.

Artificial intelligence can use predictive analysis to gain a better understanding of the customers’ behavior and buying habits. You can build a Facebook Messenger chatbot that will interact with users through a product quiz. Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger. This way, you can increase engagement, show off your products in a fun way, and improve click-through rates to your ecommerce store. Roma by Rochi is a clothing ecommerce that uses chatbots to upsell products through its Facebook page.

Opesta is easy to use and has everything you need to generate leads, follow up and deliver your products, and you don’t need coding skills to make it work. The English soccer powerhouse Arsenal Football Club (FC) uses bots to engage with their audience while promoting their brand. The sports team is also a great example of timely content delivery and how you can use bots for more than just customer service. Chatbots are available 24/7, allowing them to service more customers whenever they need help.

Manychat helped us drive over $70,000 in course sales in 3 weeks. I saw a MASSIVE increase in conversions and engagement within a week of using Manychat and haven’t stopped using keywords since! It’s a $25 monthly investment that has tripled my ROI and saved me so much time. When you’re thinking about a use case for Facebook Messenger, make sure you’re thinking about it from the standpoint of the customer or user, not from the company’s standpoint.

ChatGPT produced social media copy that was similar to its email campaign draft. However, it also recommended an image, a CTA better suited for Facebook, and four hashtags for my post. Once you have a campaign draft you’re happy with or ready to edit outside the platform, you can copy/paste it in one click or publish it if you’re a HubSpot user.

In fact, generative AI adoption is highest in marketing and advertising, with other sectors like consulting and technology closely following. This tool is used by large companies like McDonald’s, Pinterest, Instagram, and YouTube for their marketing as well. The higher your score, the better your content will rank against competitor sites.

But first, Sarah has some additional questions about the warranty and return policy, and WidgetGuide responds with helpful answers. As a marketer, it’s tempting to try out new tools but you have to ask yourself a few questions before diving in. Here’s an example of Sargento expertly handling an inbound product issue with their Twitter chatbot. Include a way to reach a human or get out of a structured set of questions. Consider including Quick Replies for “Speak to an agent” or simply a generic “Something else” option. Quick Replies such as these give Twitter users a series of options to keep conversations flowing, helping the user down the right path.

Top 28 AI Marketing Tools to Grow Your Business in 2024

You can also connect with About Chatbots on Facebook to get regular updates via Messenger from the Facebook chatbot community. What’s even cooler than our own bot is Sprout’s chatbot builder. The sports team scores extra points for creating a personalized marketing experience as well. Users can customize alerts, follow their favorite topics and players, and more.

Brevo helped merge all the customer interactions into a single platform, resulting in a “very positive” outcome for the company. The no-code recipes make it easy to create automated workflows. Further, you can apply scores like Lifetime Value (LTV) and Recency, Frequency, and Monetary (RFM) to find your most valuable customers. Brevo’s marketing platform facilitates multichannel marketing with a focus on email marketing.

Marketing bots on Facebook Messenger use the powerful form of conversation to improve engagement and to bring users closer to conversion. Best of all, true to the conversational nature of chatbots, the entire process feels natural and interactive. These dialogues form bot marketing the building blocks of so many different types of marketing activities — from drip campaigns to sponsored messages. For this marketing bot tactic to work, you’ll need to create dialogues — the “conversation” that takes place between the customer and the chatbot.

Powered by watsonx Assistant, Camping World employed Arvee, a messenger chatbot available around the clock to assist sales and customer service teams. Having its own chatbot platform allowed live agents to respond to more complex conversations, improving response times and agent efficiency. With less human-to-human contact, live agents were able to provide higher-quality customer interactions. Arvee’s functionality includes gathering customer engagement stats and keeping track of leads after hours, amplifying the visibility that the sales team previously lacked. With additional features such as SMS capabilities, the messenger bot quickly addressed customer queries in real time.

Now, let’s get down to looking at the best tools where you can build your AI marketing campaign. Instantly engage with each message, reaction, and mention, so you attract customers faster than ever before and never miss an opportunity with a potential lead. With Manychat, a lead never slips away, and a follow-up opportunity is never missed. Identify interested leads and reengage them without running expensive retargeting ad campaigns.

AI Assistant

If you use HubSpot for email marketing or landing page creation, you can strategize, create, and publish all in the same window. Content assistant is generative AI built into HubSpot’s layout and publishing tool. While the images are just placeholders, it’s useful to envision how it might look. The email needs a little tweaking to make the writing tighter and more personalized, but it’s a good start.

Twitter chatbots shouldn’t be siloed by department or objective. With the help of sales outreach bots, you can automate most of this process, make this approach more personalized, and enhance customer experiences. Moreover,  automation tools such as chatbots help you quickly receive and respond to customer queries. Businesses use chatbots to solve buyer queries and concerns and filter customers who reach human agents.

Facebook is trying to make that easier for businesses and organizations as well. In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news, each one speculating on what an open Messenger platform could mean for businesses’ customer service teams. Artificial intelligence, or AI, is used when marketers use Ai to forecast demand for products, develop customer profiles, ad buying and more. Marketers use AI to improve customer experience, building brands and growing sales.

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Here are more chatbot examples to inspire your chatbot marketing strategy. Use the Twitter toolset to your advantage by creating bots that communicate with style and personality.

AI Social Media Tool

Chatbots for marketing can help you segment traffic and advertise your products to the right audience. This is important as research shows that around 77% of a company’s return on investment (ROI) comes from segmented and targeted communication. Provide a clear path for customer questions to improve the shopping experience you offer. The full interaction should take place natively within the app.

These computer software programs can interact with users by applying pre-set scenarios or implementing AI. Companies can employ marketing chatbots on their website, Facebook Messenger, and other messaging platforms, like WhatsApp and Telegram. Chatbots are also invaluable for ongoing marketing campaigns promoting products or services. Businesses can automate parts of the sales funnel, such as product recommendations based on user behavior or previous purchases by using chatbots.

In Taiwan specifically, you’ll find an enormous replica of the eponymous android hanging out around the Citylink Mall located just above Taipei Nangang subway station. This is next to a convention centre, so there’s always plenty of foot traffic through the area. While this is a solid idea, if every company followed it, no one would stand out.

The customer responses gathered from your chatbot can provide insight into customers’ issues and interests. But it is also important to ensure that customer responses are being properly addressed to build trust. For example, leading eCommerce platform Shopify uses a simple automated message on their support handle before connecting the customer to a human representative. Create more compelling messages by including emojis, images or animated GIFs to your chatbot conversation. Not only does media bring more personality to your messages, but it also helps reinforce the messages you send and increase conversation conversion rates.

Icebreakers is a fun and modern way to make your team comfortable and invigorated. Sage HR is an HR tool that automates attendance tracking and employee leave scheduling. The Slack integration lets you track your team’s time off and absence requests via Slack. Chat GPT Brand24 is a marketing app that lets you see what people say about your brand to take advantage of new sales opportunities. The BrighterMonday Messenger integration allows you to speed up your job search by asking the BrighterMonday chatbot on Messenger.

Naturally, you want bots to handle whatever they can, because the more you automate, the easier your job becomes. But there’s a limit, and you want to ensure you don’t exceed it. That frees your team to handle other tasks without compromising the user experience. Sales outreach strategies require many repetitive tasks, and businesses must be consistent and responsive to drive results.

At ChatBot, we enable businesses to customize these interactions, ensuring each recommendation feels personal and relevant to the user’s specific interests. Suggested readingLearn how to write a warm welcome message to the clients and find out more about chatbot personality from our research. Suggested readingCheck out the best chatbot apps to pick the right one for your business. Hit the ground running – Master Tidio quickly with our extensive resource library. Learn about features, customize your experience, and find out how to set up integrations and use our apps.

The chat widget not only functions as a service to interested website visitors. It also allows you to retarget those customers with promotional chats in the first 24 hours (plus one additional promotional chat outside of the 24-hour window). Then, instead of passing through like ghosts, you can capture the information of the ones who really are interested and engage with them in a conversational way. The Messenger Ad creator makes the process of assembling your ad really simple — from selecting your content to syncing it to a campaign.

If you’re using chatbots to minimize your customer support volume, then that’s an easy metric to check. If you’re wanting to measure the effectiveness of education, marketing, or sales, then it can be invaluable to track the bot’s success with measurable links and codes. We’ll be focusing specifically on chatbots on social media channels in this post.

It can be notoriously hard when surveying folks via email or on a website or app to get a high volume of responses. Just like you do with the way you write as your brand on social media, you’ll want to think about the voice and tone of your chatbot as well. Perhaps this is simply a natural extension of your brand’s voice and tone.

These bots use in-depth customer insights and data tracking to suggest personalization tactics. You can foun additiona information about ai customer service and artificial intelligence and NLP. If leads consistently have positive experiences with your brand and you nurture them through personalized content, conversion is much more likely. You’ll know which products to boost, which products need different advertising content, and which aspects of your sales and marketing funnels to optimize.

Alongside your email newsletter, send short updates to your website visitors to keep them updated. You can include anything that will be relevant to your clients—new releases, products on sale, and upcoming offers. Lidl UK gives its customers a helping hand when choosing the right bottle of wine from their store. Clients can choose from food pairing, taking a quiz, or finding a specific wine. Monitor the performance of your team, Lyro AI Chatbot, and Flows. Boost your lead gen and sales funnels with Flows – no-code automation paths that trigger at crucial moments in the customer journey.

Additionally, by using chatbot marketing in your customer support processes you can give customers access to information beyond normal working hours. The Sprout Social Index™ shows that more than 23% of customers expect a brand to respond to their query within two hours. By automating responses to common customer queries that don’t require human support, you save time and resources that can be utilized in more meaningful ways.

Since Brand24 automates reporting, you don’t have to spend hours sifting through social media channels to obtain the data. The tool evaluates your marketing efforts and lets you benchmark them against your competitors. Loved by over 4,000 brands, including Uber, Samsung, McCann, and Stanford University, Brand24’s features keep you posted about what your customers are saying about you.

The platform is so successful that Meta has mentioned it in its case studies for Instagram performance. Instead, it offers a balanced combination of human efforts and automation. With Brevo’s AI, teams can summarize the whole live chat with a single click. They can also create responses using AI, changing the tone and length as desired. In the sales department, Brevo automates repetitive tasks in your workflow so that you can focus on making and receiving important phone calls and keeping up with your inbox. The tool also gives you sales reports that cover win rates, team performance, sales revenue, and other metrics.

Installing Icebreakers only takes a few seconds, and then you can exchange enjoyable getting-to-know-you questions and answers with your Slack team. HeyTaco is a fun way to celebrate your team members and inspire productivity with friendly competition. The Slack integration puts all brand asset activity in one channel for easy collaboration and monitoring. Brandfolder is a digital brand asset management platform that lets you monitor how various brand assets are used. Having all your brand assets in one location makes it easier to manage them. All you have to do is let Surveychat guide you through the survey-building process via Facebook Messenger.

As a result, the number of dropped conversations has decreased, customer engagement increased by 40%, and overall efficiency increased by 33%. Implementing watsonx Assistant stimulates valuable revenue-generating conversations, contributing to its long-term success. Setting up a marketing chatbot with ChatBot is straightforward, even if you have no coding experience. Furthermore, it included links to local stores or online purchase options, turning a simple inquiry into a streamlined shopping experience. This thoughtful integration helped LEGO boost their sales and customer satisfaction during a crucial shopping period. During the holiday season, LEGO introduced a chatbot aimed at helping parents pick the perfect gift.

After users select their interests, the chatbot suggests courses tailored to their needs. Here are the best chatbot use cases of brands using bots to uplift their marketing efforts. The chatbot can inquire about preferred dates and times and even handle rescheduling requests without human intervention.

These marketing bots benefit brands because personalized marketing strategies boost your chance of converting leads. Marketing bots are automated, AI-powered technology solutions that help businesses automate customer engagement, workflows, and sales strategies. We’ve created an ultimate guide on marketing bots, how to use them, the types of automation tools, and the top three marketing bots in 2024. One barrier to implementing AI effectively is that the tools are so vast that they can be difficult to understand and use.

Co-founded by former creators and tech entrepreneurs, John and Lisa, the tool capitalizes on their knowledge of the creative industry and their technological expertise. Businesses can benefit from the platform’s feature of converting PPT files directly into videos, making it hassle-free to produce course materials or presentations. Additionally, the automatic subtitle generation ensures that your content is accessible to a wider audience. With accolades like the CES Innovation Awards and a vast number of AI patents, DeepBrain AI Studios stands as a testament to the power of AI in revolutionizing video content creation. Flick’s benchmarking tool shows you how you stack up against other accounts like yourself.

MEE6 is a Discord bot that offers a suite of features to enhance your Discord server. With MEE6, you can stay on top of internet trends, create custom commands, automate processes, and more. Within six months, they earned 15 million content engagements and 6.1 million post links.

This chatbot would start by asking a few simple questions about the child’s age and interests, making the selection process less overwhelming. Once it had enough information, it presented a curated list of LEGO sets that matched the criteria. They are commonly used on platforms like SMS, website chat interfaces, and social messaging services such as Messenger and WhatsApp. In fact, 39% of all chats between businesses and consumers now involve a chatbot, highlighting their increasing role in customer communication. When the lead is hot, a chatbot can send a notification to encourage the client to place an order or recommend some items they might be interested in. Find out more about the advantages of chatbots for your business.

Some people just don’t want to communicate with a bot, and that’s when your reps should come in. Make sure that you give your website visitors the option to speak to a human agent in case that’s their preference. Let’s be clear here—using a chatbot marketing company is not the same as using a marketing agency. They provide you with the software, but you’re the one creating your own chatbot. This marketing chatbot helps the business with upselling their wine bottles and assists the customer in making an informed decision.

Smart marketing tools allow marketers to maximize the information produced without wasting money on other campaigns. In addition, AI technology provides deep customer insight and shows you what your buyers want. It also groups warm leads and guides them to move https://chat.openai.com/ forward, ultimately leading to a sale and an increased ROI for your business. Every business wants to save money when running marketing campaigns. An AI marketing tool may require an initial investment, but it pays in dividends by giving you cost savings.

Over the past several years, artificial intelligence has transformed HR and improved functions for new hires and current employees. Sarah is interested in purchasing the widget but wants to compare it with another model before making a decision. WidgetGuide recognizes Sarah’s interest and offers to help her compare the widget with a similar model. Sarah agrees and provides the name of the other widget she’s considering. Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts. They include a ton of relevant responses to continue the conversation, no matter what you’re looking to discuss.

• If you’re a beginner, start with a straight-forward rules-based chatbot to guide users through common interactions and queries.
• You can dip your toe in the water by anticipating the most common questions of your customers and doing your best to fill in your bot with details.
• It’s easier, faster, and cheaper to use a chatbot platform than to develop one in-house.
• Dynamic pricing is best exemplified in hotel booking websites or airline companies where the prices go up or down depending on availability.
• If not, it’s best to disable automatic pop-ups and simply let users click on the chatbot of their own accord if that’s their choice.

Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you. Not only does it offer various use cases, but as it has been around for more than a decade, you can look forward to a wealth of data. However, the area where it really shines is helping you to put all that data to good use. It offers an in-depth understanding of how customers perceive their brands, products, and industry trends. Then, to help you make sense of all the data, you can use its flexible user interface or select one of its dozens of live visualizations to analyze the data for you. With its detailed insights and timely analysis, Brandwatch CI Platform helps organizations remain agile and responsive in today’s rapidly evolving marketplace.

For starters, Facebook Messenger already has about 1.3 billion monthly active users worldwide. Not people who got forced to download it when Facebook spun it out of the standard Facebook app. We’re talking about active users who have adopted Messenger as a primary communication channel. The technology not only increases revenue generation but also saves money. This predictive insight allows businesses to know which products will become a top seller, how many they should stock to avoid inventory issues, or which items they need to promote further.

Just write about your campaign and let Brevo create subject lines for you. You can also use prepositions to personalize your subject lines even more. Its best use, however, is to keep track of your influencer marketing. The unified dashboard lets you find, vet, and keep in touch with your influencers. It also offers insight analytics and even allows you to schedule posts to get the best results.

Follow these 12 steps and you’ll be well on your way to building a chatbot experience customers love. The data you collect from your chatbot conversations is also equally important. It can give you valuable insights to improve your chatbot experience and marketing strategy. The next step is to figure out what content you want customers to engage with throughout the chatbot interaction.

And one of the most important places to nail this voice and tone is in the opening message from your bot. We mentioned in the previous tip to be sure you let users know they can get in touch with a human at anytime. That’s a great nugget to place into your bot’s welcome message. We want to help you be one of those brands with a rockin’ chatbot strategy.

It features highly accurate AI that checks spelling and grammar in real time online. However, you can also install it as an extension for Google Chrome. More powerful functions like checking for tone, clarity, and style are available in Premium and Business options. HeyOrca’s highlight feature is its AI Caption Writer, which is designed to craft engaging captions automatically for social media posts. Further personalization is achieved through Client-Specific Calendars.

If your website team is seeing low conversion rates, that may be something bot marketing can help increase. Chatbot marketing or bot marketing is a technique that leverages automated messaging to communicate directly with customers throughout the purchasing journey. This may look like assisting them with making a purchase, enrolling for a free trial, downloading an asset and more. This company offers many other bots for extracting data, creating online lead-generation forms, and automatically scheduling appointments.

Introducing conversational AI as the initial touch-point with customers enables rapid responses to questions and for human agents to prioritize meaningful conversations. Without having to write a single line of code, marketing teams use watsonx Assistant to optimize their digital marketing strategy and achieve higher customer satisfaction end-to-end. Keeping customers informed about new products, services, or company updates is crucial for maintaining engagement. Chatbot platforms can deliver marketing messages directly to users, ensuring they stay informed and engaged with your brand.

That instant follow-up is the difference between attracting guests or losing them to another competitor. Remember, the goal is to integrate chatbots seamlessly into your marketing mix, ensuring they complement rather than dominate your brand’s human touch. While chatbots are a powerful tool for enhancing customer engagement and streamlining marketing efforts, certain practices can diminish their effectiveness and potentially harm your brand. In the realm of ecommerce, chatbots are revolutionizing the way businesses handle transactions. For instance, a chatbot can proactively engage customers who have shown interest in a product by sending timely notifications or personalized recommendations. You don’t need any coding skills to create a chatbot with Tidio.